1. Introduction

Iconic Event Management (IEM) acts as the operational backbone for the West Coast’s most iconic stages. This policy outlines how we handle data necessary for the execution of large-scale events, including Coachella, Stagecoach, and the Rose Bowl Parade.

We are committed to maintaining the highest standards of security and privacy for our clients, festival partners, and attendees.

2. Data Collection

We collect specific operational data required for high-volume access control, staffing logistics, and perimeter security. This may include:

• Credentialing information for staff and artist compounds.
• Deployment logs and geo-location data for security teams.
• Access logs for secure perimeters and backstage areas.

3. Information Sharing & Public Safety

IEM does not sell personal data. Information is strictly shared with:

• Authorized festival promoters (e.g., Goldenvoice) for operational coordination.
• Municipal law enforcement agencies to ensure public safety and route integrity (e.g., during parades or marathons).

4. Contact Us

For inquiries regarding data privacy during our operations, please reach out to our compliance team.